[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
Dreaming with Eyes Open
Projection Installation
Concept
Independent concept
Year
2026
Discipline
Interaction Art
Role
Artist
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Interaction Art concept, image direction, sequencing
The idea
Blue Hour is an independent fashion campaign concept. A translucent inflated jacket, ivory knit and wide black trousers form a sculptural silhouette within a deep-blue studio world.
Visual direction
A Black male model carries the volume through a full-length movement study, an intimate profile and a close view of the jacket’s seams and reflections. Silver highlights pass through the clear surface; selective motion blur lets the silhouette stretch across the frame.
The study
The four-frame sequence uses garment, body and light as one visual language. AI-assisted image-making develops the styling, material and cinematic atmosphere for this original portfolio study.
Output
Blue volume
A four-frame fashion study connecting silhouette, motion, material and profile.
Studio note
Light gives the garment its edge. Movement gives it a shape.
Bobby Zhao
Creative direction
[ 01 ]
Bobby Zhao
Portfolio edition
20
[ 04 ]
26
Dreaming with Eyes Open
Projection Installation
Concept
Independent concept
Year
2026
Discipline
Interaction Art
Role
Artist
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Interaction Art concept, image direction, sequencing
The idea
Blue Hour is an independent fashion campaign concept. A translucent inflated jacket, ivory knit and wide black trousers form a sculptural silhouette within a deep-blue studio world.
Visual direction
A Black male model carries the volume through a full-length movement study, an intimate profile and a close view of the jacket’s seams and reflections. Silver highlights pass through the clear surface; selective motion blur lets the silhouette stretch across the frame.
The study
The four-frame sequence uses garment, body and light as one visual language. AI-assisted image-making develops the styling, material and cinematic atmosphere for this original portfolio study.
Output
Blue volume
A four-frame fashion study connecting silhouette, motion, material and profile.
Studio note
Light gives the garment its edge. Movement gives it a shape.
Bobby Zhao
Creative direction