[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
Illuminating the Monument
Interactive Installation
Concept
Independent concept
Year
2026
Discipline
Interaction Art
Role
Artist
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Interaction Art concept, image direction, sequencing
The idea
Cold Water is an independent fashion editorial built around the original freckled woman with a red bob, gold hoops and a white tank. Her face and styling anchor a restrained white studio world.
Visual direction
A companion portrait and a quieter gesture retain the same character while exploring a different frame. A close study of water on translucent white fabric brings the sequence from skin and clothing into material.
The study
Natural texture, pale light and a considered edit connect the images. AI-assisted image-making develops the supporting frames as a coherent original editorial concept for the portfolio.
Output
Face + texture
The original character, companion portrait, gesture and fabric detail form one pale Interaction Art world.
Studio note
Keep the face familiar. Let the texture change the scale.
Bobby Zhao
Creative direction
More work
[ 01 ]
Bobby Zhao
Portfolio edition
20
[ 04 ]
26
Illuminating the Monument
Interactive Installation
Concept
Independent concept
Year
2026
Discipline
Interaction Art
Role
Artist
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Interaction Art concept, image direction, sequencing
The idea
Cold Water is an independent fashion editorial built around the original freckled woman with a red bob, gold hoops and a white tank. Her face and styling anchor a restrained white studio world.
Visual direction
A companion portrait and a quieter gesture retain the same character while exploring a different frame. A close study of water on translucent white fabric brings the sequence from skin and clothing into material.
The study
Natural texture, pale light and a considered edit connect the images. AI-assisted image-making develops the supporting frames as a coherent original editorial concept for the portfolio.
Output
Face + texture
The original character, companion portrait, gesture and fabric detail form one pale Interaction Art world.
Studio note
Keep the face familiar. Let the texture change the scale.
Bobby Zhao
Creative direction