[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
Paintings
Bleached hair, black nylon and a deep blue studio. A menswear study in shape, direct flash and understated movement.
Concept
Independent concept
Year
2026
Discipline
Painting
Role
Artist
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Fine Art
The idea
Off Duty is a menswear image study built around a bleached buzzcut, a black nylon bomber and a deep blue studio. A thin silver chain and ribbed knit add small points of texture without competing with the silhouette.
Visual direction
Direct flash keeps the skin, seams and folds visible. Close framing, a walking pose and a low seated position each reveal a different side of the same character.
The study
The sequence stays with one model, one outfit and one setting. Its rhythm comes from distance, posture and the shape of the clothing.
Output
Black on blue
A connected portrait, walking silhouette and seated frame.
Studio note
Let the clothing and the character do the work.
Bobby Zhao
Creative direction
More work
[ 01 ]
Bobby Zhao
Portfolio edition
20
[ 04 ]
26
Paintings
Bleached hair, black nylon and a deep blue studio. A menswear study in shape, direct flash and understated movement.
Concept
Independent concept
Year
2026
Discipline
Painting
Role
Artist
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Fine Art
The idea
Off Duty is a menswear image study built around a bleached buzzcut, a black nylon bomber and a deep blue studio. A thin silver chain and ribbed knit add small points of texture without competing with the silhouette.
Visual direction
Direct flash keeps the skin, seams and folds visible. Close framing, a walking pose and a low seated position each reveal a different side of the same character.
The study
The sequence stays with one model, one outfit and one setting. Its rhythm comes from distance, posture and the shape of the clothing.
Output
Black on blue
A connected portrait, walking silhouette and seated frame.
Studio note
Let the clothing and the character do the work.
Bobby Zhao
Creative direction