[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
Amphi
Health Information Platform
Concept
Independent concept
Year
2025
Discipline
Product Design
Role
Founding Designer
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Startup, Product Strategy, Product Design
The idea
Petal begins with the original portrait: long blue-black hair, flushed freckles, a red cardigan with white flower buttons and a lollipop. These specific details establish the character and visual direction of an independent fashion campaign.
Visual direction
Three companion frames follow the same woman through a wider waist-up pose, a seated study on a metal stool and a closer frame with a small turn of the head. Pale studio light, direct flash and visible grain connect the images, while shifts in distance and gesture give the sequence its rhythm.
The study
The sequence develops one coherent shoot across portrait, pose and material. AI-assisted image-making extends the original direction into new frames created for this portfolio concept.
Output
One character
The original portrait, wider framing, seated pose and a close gesture study share one visual world.
Studio note
Keep the character. Change the distance.
Bobby Zhao
Creative direction
More work
[ Previous ]
[ Next ]
[ 01 ]
Bobby Zhao
Portfolio edition
20
[ 04 ]
26
Amphi
Health Information Platform
Concept
Independent concept
Year
2025
Discipline
Product Design
Role
Founding Designer
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Startup, Product Strategy, Product Design
The idea
Petal begins with the original portrait: long blue-black hair, flushed freckles, a red cardigan with white flower buttons and a lollipop. These specific details establish the character and visual direction of an independent fashion campaign.
Visual direction
Three companion frames follow the same woman through a wider waist-up pose, a seated study on a metal stool and a closer frame with a small turn of the head. Pale studio light, direct flash and visible grain connect the images, while shifts in distance and gesture give the sequence its rhythm.
The study
The sequence develops one coherent shoot across portrait, pose and material. AI-assisted image-making extends the original direction into new frames created for this portfolio concept.
Output
One character
The original portrait, wider framing, seated pose and a close gesture study share one visual world.
Studio note
Keep the character. Change the distance.
Bobby Zhao
Creative direction
More work
[ Previous ]
[ Next ]