[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
WeCare
Personalized resource hub for first-time caregivers
Concept
Independent concept
Year
2024
Discipline
Product Design
Role
Researcher + UIUX Designer
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
User Research, UIUX
The idea
BOW FORM is an independent jewellery campaign concept built from the original red-background portrait. Twin buns, flushed cheeks, black lace and crystal bow jewellery set a distinct visual direction.
Visual direction
A new portrait keeps the same character and styling, while a close worn detail gives the bow earring scale and presence. A still life brings the earrings and ring onto red satin, carrying the colour and reflective surface through the series.
The study
Direct light, natural skin texture and a clear edit connect the portrait with the jewellery. The supporting frames are developed with AI-assisted image-making as a coherent portfolio shoot concept.
Output
Bows + red
A portrait, worn detail and still life give the jewellery one consistent image language.
Studio note
Let the bow catch the light. Keep the character in frame.
Bobby Zhao
Creative direction
More work
[ Previous ]
[ 01 ]
Bobby Zhao
Portfolio edition
20
[ 04 ]
26
WeCare
Personalized resource hub for first-time caregivers
Concept
Independent concept
Year
2024
Discipline
Product Design
Role
Researcher + UIUX Designer
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
User Research, UIUX
The idea
BOW FORM is an independent jewellery campaign concept built from the original red-background portrait. Twin buns, flushed cheeks, black lace and crystal bow jewellery set a distinct visual direction.
Visual direction
A new portrait keeps the same character and styling, while a close worn detail gives the bow earring scale and presence. A still life brings the earrings and ring onto red satin, carrying the colour and reflective surface through the series.
The study
Direct light, natural skin texture and a clear edit connect the portrait with the jewellery. The supporting frames are developed with AI-assisted image-making as a coherent portfolio shoot concept.
Output
Bows + red
A portrait, worn detail and still life give the jewellery one consistent image language.
Studio note
Let the bow catch the light. Keep the character in frame.
Bobby Zhao
Creative direction
More work
[ Previous ]