[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
Wigglet
Custom design tool
Concept
Independent concept
Year
2026
Discipline
Product Design
Role
Designer
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Design Engineer
The idea
Soft Form places powder-blue puff sleeves around a fitted black ribbed zip top. Copper hair and a trace of lavender at the eyes warm the pale grey setting, while the silver zip draws a clean line through the centre.
Visual direction
The seated pose lets the sleeves gather into loose folds around the arms. A close turn brings the face and hair forward, changing the scale while keeping the same clothing and calm expression.
The study
A hand resting at the sleeve gathers the blue cotton into a different shape. Gentle light leaves the seams, knit ribs and skin visible, holding the images together as the pose changes.
Output
Volume + texture
Four frames connect the same copper-haired character, blue sleeves and black zip top through seated, close and small gesture studies.
Studio note
A fold gives volume somewhere to begin.
Bobby Zhao
Creative direction
More work
[ 01 ]
Bobby Zhao
Portfolio edition
20
[ 04 ]
26
Wigglet
Custom design tool
Concept
Independent concept
Year
2026
Discipline
Product Design
Role
Designer
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Design Engineer
The idea
Soft Form places powder-blue puff sleeves around a fitted black ribbed zip top. Copper hair and a trace of lavender at the eyes warm the pale grey setting, while the silver zip draws a clean line through the centre.
Visual direction
The seated pose lets the sleeves gather into loose folds around the arms. A close turn brings the face and hair forward, changing the scale while keeping the same clothing and calm expression.
The study
A hand resting at the sleeve gathers the blue cotton into a different shape. Gentle light leaves the seams, knit ribs and skin visible, holding the images together as the pose changes.
Output
Volume + texture
Four frames connect the same copper-haired character, blue sleeves and black zip top through seated, close and small gesture studies.
Studio note
A fold gives volume somewhere to begin.
Bobby Zhao
Creative direction